Bridgestone Golf named Official Golf Ball of Hundred Hole Hike

CHICAGO -- Hundred Hole Hike (HHH) announces that Bridgestone Golf has been named Official Golf Ball of the global giving platform supporting charitable fundraising by golf marathoners who will play and walk at least 100 holes in one day.

Through this partnership, Bridgestone - a leading manufacturer of premium golf balls, clubs and accessories under the Bridgestone and Precept brand names - will provide balls and logoed hats to each hiker. Participants will also benefit from an online version of the company's industry-best ball-fitting system.

"Having the proper golf ball is essential to the success of our hikers, who are hitting hundreds of shots during a single day," says Jim Colton, founder of One Divot and HHH. "When it comes to quality, performance and matching products to a particular player's swing, Bridgestone is the best around."

To date, more than 60 golfers representing 22 clubs in the U.S. and one in Scotland have completed or are slated to conduct their own Hundred Hole Hike. With events taking place almost daily, almost 50 charitable causes are in line to benefit from the nearly $200,000 that has already been pledged.

"Hundred Hole Hike is among the game's most innovative charitable giving platforms," says Corey Consuegra, Ball-Fitting and Golf Club Manager, Bridgestone Golf. "For us, this partnership is about supporting a wide range of very deserving causes while further engaging the type of passionate walking golfers that prefer Bridgestone balls and equipment."

A member of Ballyneal Golf & Hunt Club in Holyoke, CO, Colton established One Divot following the Ben Cox 155. That 2011 event saw him walk 155 holes in one day and raise more than $110,000 for Cox, a caddie paralyzed in a skiing accident. The organization aims to bring together passionate golfers seeking to use their love of the game to positively impact people's lives.

Funds raised by One Divot through direct donations and corporate sponsorship goes to support individuals in the golf "family" in dire need of medical or financial assistance, and to develop and fund "grow the game" initiatives, particularly amongst youths in traditionally underserved areas.

The goal of Hundred Hole Hike is to take the same energy that fueled the Ben Cox 155 to a grander scale. Instead of one golfer at one club for one cause, HHH includes men and women at clubs worldwide, all walking to raise money for a variety of worthwhile causes. Since its launch in April, over 50 golfers have signed up for the challenge.

More than just a robust and centralized venue for pledge collection, www.hundredholehike.com is designed to be a daily web destination for avid walking golfers. It includes personalized blogs where HHH participants share updates on training, engage in friendly competition with other hikers and post items pertinent to those who embrace the game's traditions and philanthropic heritage.

For additional information visit www.hundredholehike.com/how-it-works, or follow @100HoleHike on Twitter.

About Bridgestone

Bridgestone Golf, Inc., based in Covington, Ga., manufactures and markets premium golf balls, clubs and accessories under the Bridgestone and Precept brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including Fred Couples, Matt Kuchar, Davis Love III, Paula Creamer, Brandt Snedeker, Nick Price and Lee Trevino. Bridgestone Golf, Inc., is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo.

About Hundred Hole Hike

Hundred Hole Hike (HHH) is a global network of golf marathons where participants plan to walk and play 100 or more holes in one day to raise money for various worthwhile charitable causes. It includes events at many courses ranked among the Top 100 by leading golf publications.

Managed by One Divot - a charity that aims to help change the world for the better one divot at a time - HHH is inspired by the success of the Ben Cox 155. Launched in 2011 at Ballyneal Golf & Hunt Club in Holyoke, CO, that event saw club member Jim Colton walk 155 holes in one day and raise more than $110,000 for Cox, a Ballyneal caddie paralyzed in a skiing accident.

The goal of the Hundred Hole Hike is to take the same passion and energy that fueled the Ben Cox 155 to a grander scale. Instead of one golfer at one club for one cause, the HHH includes golfers at clubs worldwide, all walking to raise money for a variety of worthwhile causes.

Partners of HHH include TRUE linkswear, Golfsmith, Bridgestone Golf, LINKSOUL John Ashworth & Co., KENTWOOL, The Mackenzie Golf Bag Company, Edel Golf and Buffalo Communications.

More information: www.hundredholehike.com

MEDIA CONTACT:
Tom Williams
Buffalo Communications
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